Not for me, but definitely for a certain type of person.
Another day, another classy restaurant trying to sound accessible by putting a name in its name. Today's is called PJ's Bar and Grill.
What a stupid name for a restaurant. Sure, shout about the bar - it's better stocked than most restaurants - but of course it has a bloody grill. What kitchen doesn't? You might as well call a Camden sauna a sauna & brothel.
They may mean a big industrial grill, but given I was invited there for breakfast, and the morning menu consists mostly of poached eggs, that is rather irrelevant.
PJ's has just rebranded its menu, claiming to be a haven for the hungover. If this were the case, they would have more than four non-alcoholic drinks on offer, or at least put the bloody marys above the Champagne.
The food hits the spot, full of salt, fat and hearty food. I had poached eggs and hollandaise sauce on bagels. The hollandaise was excellent and I have no complaints save the hefty price tag of £11, which was particularly galling given that my friend's full English cost just £3 more.
But this is Kensington - on this bright Saturday there was more money in there than in most Swiss vaults. They don't care if the eggs cost £11, or even that the full English costs the same. They don't look at the price. They look at the paintings of royalty playing polo, the lovely wood panelling and enormous gin selection that makes the back bar sparkle like diamonds. They also looked in theatrical horror when a young boy, in a fit of good humour, threw some chips over the balcony.
It's a decent place, especially if you like Champagne and eggs for breakfast. My only criticisms are the poor non-alcoholic drink selection and the high prices. But if you're breakfasting in Kensington, I doubt you need to worry about either.
52 Fulham Road
020 7581 0025